Klemp Advogados — Visual Identity & Branding

Klempp Advogados is a brand identity project developed for a law firm focused on ethics, clarity and strategic visual communication. The entire identity was inspired by the symbolic strength of The Enchanted Owl by Inuit artist Kenojuak Ashevak, reinterpreted into a simplified and functional symbol that aligns with the legal context. The visual identity includes a custom typeface, a professional color palette combining deep blue and soft gold, and graphic elements that create a balanced language between elegance and tradition. The owl symbol reinforces values such as wisdom, observation and trust, essential for a contemporary law firm. Applications include logo design, symbol design, brand system, legal stationery, website mockups, document templates and social media content. The project highlights the potential of visual storytelling and editorial clarity in legal and corporate branding. Keywords: brand identity, logo design, law firm branding, legal design, owl symbol

KLEMPP ADVOGADOS

(🇧🇷) O projeto de identidade visual da Klempp nasceu do desafio de traduzir os valores de uma advocacia contemporânea, comprometida com ética, observação e excelência.

Inspirado pela obra “The Enchanted Owl”, da artista inuit Kenojuak Ashevak, o símbolo da marca foi redesenhado para expressar com leveza e precisão o olhar atento da sabedoria. A nova coruja assume um papel dinâmico e emblemático, que reforça o caráter observador, criterioso e confiável do escritório.

A tipografia exclusiva, aliada a uma paleta sóbria e memorável, cria uma presença visual diferenciada que equilibra tradição e personalidade. Cada detalhe, do selo dourado à aplicação digital, foi pensado para fortalecer a percepção de uma advocacia sofisticada e acessível.

(🇺🇸) The visual identity for Klempp was born from the challenge of visually expressing the values of a contemporary law firm grounded in ethics, observation, and excellence.

Inspired by the artwork The Enchanted Owl by Inuit artist Kenojuak Ashevak, the brand’s symbol was reimagined to convey wisdom through a gentle yet precise gaze. The redesigned owl plays a dynamic and emblematic role, reinforcing the firm’s thoughtful, meticulous, and trustworthy essence.

A custom typeface and a refined, memorable color palette bring a strong visual presence that blends tradition with personality. Every detail, from the golden seal to digital applications, was crafted to elevate the perception of a sophisticated and approachable law practice.

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